Athenium Technology Group

• Developed and managed digital media strategies, enhancing brand visibility by 20% across multiple channels.
• Directed a targeted site redesign utilizing data-driven analytics that resulted in a 30% revenue increase.
• Leveraged market insights to drive a 32% increase in customer engagement and retention rates, positioning the company as an industry leader.

Sherwood Band Boosters

• Strategized and executed data-driven marketing campaigns, yielding a 20% rise in community engagement and 15% growth in student enrollment.
• Analyzed campaign data to optimize outreach, achieving a 35% improvement in stakeholder involvement, and providing strategic branding direction, boosting mission awareness by 30%.
• Aligned marketing with fundraising and enrollment goals, securing a 15% funding increase, while efficiently managing budgets and reducing costs by 15%. Additionally, expanded program reach through partnerships, growing support by 22%.

Power Automedia

• Achieved a 7% increase in B2B email engagement through strategic marketing initiatives, elevated corporate social presence by 21%, and implemented streamlined social management programs across all departments.
• Directed the development and management of all sales printed/digital materials, ensuring alignment with brand objectives and budget constraints.
• Orchestrated dynamic printed and digital marketing campaigns to align with brand messaging and objectives across various platforms.
• Drove the overarching omnichannel marketing strategy, managed budget allocation, and measured KPIs to achieve ambitious sales growth objectives.
• Maintained brand image consistency across all marketing channels and materials, championing consumer marketing initiatives to elevate brand perception and engagement.
• Pioneered special projects such as automotive event marketing and trade show booth design, amplifying brand visibility and delivering impactful results within target markets.
• Crafted and implemented market-specific ecommerce platforms, expanding revenue streams through elevated brand visibility and lead generation.

Track Tools

• Directed major brand initiatives, resulting in a 25% boost in marketing influence and a 32% rise in overall business goals attainment.
• Led to a 10% increase in brand affinity and a 20% surge in B2B demand for a railway maintenance tools startup.
• Implemented data-driven marketing strategies and collaborated cross-functionally to align business strategies with brand goals.
• Enhanced brand purpose understanding, cultivating 38% more advocates.
• Achieved a 30% visibility increase and a 45% improvement in marketing effectiveness.
• Built and inspired new brand and digital marketing assets, surpassing marketing objectives effectively.

JMS Performance Group (JMS Chip, Daytona Sensors & Daytona Twin Tec)

• Designed and led a comprehensive creative and marketing rebrand initiative in the automotive aftermarket sector, resulting in a 35% increase in sales and heightened industry perception.
• Pioneered and executed a successful full-scale rebranding campaign, resulting in substantial sales growth and a 28% boost in brand recognition.
• Crafted and executed dynamic brand communication strategies and omnichannel campaigns, driving a 15% increase in customer engagement and fostering a 28% boost in brand recognition.
• Employed thorough market analysis to optimize product marketability and profitability, leveraging opportunities and capitalizing on emerging trends, resulting in a 25% increase in sales growth.
• Oversaw the enhancement of product packaging and the seamless integration of new developments into digital and physical platforms, leading to a 24% increase in brand recall.
• Demonstrated adept project management skills to ensure seamless customer experiences across all touchpoints, managing comprehensive social media campaigns across multiple platforms to enhance brand visibility and engagement, resulting in a 16% - 19% increase in audience reach and interaction.

Derive Systems (SCT Performance & Bully Dog Technologies)

• Led the creative content development process, ensuring consistency across multiple channels, and championed brand aesthetics and visual identity for a team of 5, meticulously reviewing and endorsing graphics and photography.
• Orchestrated the development and oversight of systems, along with strategizing the allocation of a 1.5M budget, for seamless marketing operations.
• Empowered internal teams with essential resources and streamlined communication channels, revolutionizing remote collaboration on projects by implementing project management software, resulting in a 65% increase in productivity.
• Strategically led and orchestrated event marketing initiatives, driving brand visibility and engagement while maximizing ROI through meticulous planning and execution.
• Formulated and executed strategic social media plans, leveraging social listening tools to gauge influencer activity and drive informed brand strategies, resulting in a 22% increase in engagement.
• Managed a 300+ sponsorship program to amplify brand presence and engagement, resulting in an enhanced market impact and 28% brand recognition.

Motorfist (division of Arctic Cat, Textron Specialized Vehicles)

• Directed a dynamic team, ensuring top-quality work, on-time delivery, and maintaining a 78% revenue attainment over 5 quarters with 100% team retention over 2 years.
• Implemented creative marketing strategies resulting in a 30% increase in brand engagement.
• Developed visually compelling assets achieving a 28% surge in brand visibility and a 45% boost in customer engagement.
• Pioneered creative casual apparel product design, driving a 20% sales increase and 15% market share growth.
• Collaborated to champion innovative creative concepts, leading to a 47% improvement in brand recall.
• Established design templates to reduce project turnaround time by 20% and optimize efficiency.
• Achieved a 98% on-time delivery rate in print production and vendor liaison, while driving a 30% increase in project throughput through innovative techniques and meeting deadlines with excellence.

Motorcycle Superstore / Motorcycle USA

• Orchestrated catalog production and graphic design initiatives, ensuring seamless asset delivery and maintaining consistency through meticulous press checks, resulting in flawless execution and a 68% customer satisfaction rate.
• Oversaw a wide spectrum of graphic design projects, including media kits, promotional materials, online campaigns, branding, and event collateral, delivering compelling designs that exceeded project objectives and contributed to a 53% increase in brand engagement.
• Directed photo shoots and crafted custom web pages using CSS/HTML, showcasing versatile design expertise and driving engaging user experiences, resulting in a 51% increase in website traffic and a 42% rise in user interaction.
• Produced diverse advertising materials, collaborating closely with the marketing team to achieve project goals and surpass expectations, leading to a 51% improvement in campaign performance metrics.
• Cultivated strong partnerships with printers and vendors, guaranteeing adherence to high-quality standards and timely production, leading to consistently exceptional deliverables and a 95% on-time delivery rate.
• Provided mentorship and guidance to junior and senior designers, ensuring alignment with rigorous company standards and project requirements, fostering a culture of excellence and continuous improvement, resulting in a 50% increase in team productivity.

Matrix Digital Media Inc.

• Managed a dynamic team of two in catalog production and graphic design, ensuring flawless asset delivery and maintaining consistency through meticulous press checks.
• Managed a spectrum of graphic design projects, encompassing media kits, promotional materials, online campaigns, branding, and event collateral.
• Directed photo shoots and crafted custom landing pages using CSS/HTML, showcasing versatile design prowess.
• Generated diverse advertising materials in the capacity of Senior Graphic Designer, collaborating closely with the marketing team to achieve project objectives.
• Fostered robust relationships with printers and vendors, ensuring adherence to high-quality standards and punctual production.
• Provided mentorship and guidance to junior and senior designers (in groups of 2-4), ensuring alignment with stringent company standards and project requisites.

Oregon State University

Bachelor of Fine Arts, Applied Visual Arts - emphasis in Graphic Design

Academy of Art University

Master of Fine Arts, Graphic Design

Marketing Director

A non-profit focused on empowering young girls through education

VP of Colorguard

A local non-profit for the Sherwood Band Program