What have I been doing?

My main goal in looking for a new primary hobby (job) is to find a company and group of people who are creative and fun to be around.


Phone: 541.601.1380

Email: robin@haldanedesign.com

Download Printable Resume


Creative Lead

April 2018 – November 2020

Lifetech Resources

Worked remotely with a team located in 4 states across the country. Traveling to photoshoots as well as the company home office when necessary.
Increased sales 90% from previous year on Skin Research Laboratories® Brand during COVID.
Lead and implemented the rebranding of in-house cosmetic brands (Skin Research Laboratories®, RapidLash®, and Skin Research Laboratories Professional™), which included logo, website, packaging, POP displays and photography.
Created marketing collateral for monthly marketing campaigns.

Freelance Art Director/Photographer

September 2015 - April 2018


Working as a contractor/freelance employee on product, lifestyle & action photography for catalog, web marketing campaigns and on transactional email design and web development build. Duties include, working in tandem with the Creative Director to produce high-quality photo assets, retouching of images, creation of swatches and image masking, maintaining consistency of colors, color correction and cleaning up of images, delivering high volume of images while adhering to strict timelines.

Principle Designer

August 2005 - Ongoing

Haldane Design

Haldane Design was established after college in order to branch out in and explore new theories and new techniques. I have designed and built websites, produced identity systems, developed brand strategies and even designed and constructed video production sets under this name.

Creative Lead (Creative Director)

March 2016 - June 2017

Northwest Cosmetic Labs

Responsible for content acquisition and development, project management and supervision of creative staff. Mentored junior designers and led peers/partners on project assignments. Oversaw all UI/UX storyboarding of the website, product packaging, presentation design and label design. Developed marketing strategies based on current and future trends using several tools including Mintel. Developed creative strategy, attended key trade show events, and addressed the concerns of several major cosmetic brands; building successful vendor and client relationships. Head in-house photographer for product studio shots, branding solutions and environmental visuals, including editing and retouching of assets for use in press releases, marketing collateral, social media, desktop and mobile.

Senior Designer

August 2005 - September 2015

Motorcycle Superstore / Motorcycle USA

Managed in-house creative staff, while executing hands-on design. Successfully streamlined department processes, leading to increased productivity and efficiency. Played an integral role bridging gaps between Marketing and IT departments. Oversaw A/B testing of UI elements and UX strategies.

Produced catalogs, UI/UX designs, environmental designs, and acted as the in-house photographer for both action and product. Developed strategic solutions from concept to completion for environmental designs of video sets and trade show booths.

Graphic Designer

July 2004 – August 2005

Passey Advertising Inc.

Responsible for design conception, development, and implementation in multiple medias including magazine ads, direct mail, and television. Led a team of three designers to expand the reach of clients including automotive dealerships, hotels, boat manufacturers and the Medford City's Urban Renewal Agency.

Graphic/UI/UX Designer

June 2002 – May 2004

Matrix Digital Media Inc

Designed and maintained user interfaces and experiences for several websites, as well as producing much of the front end development (HTML/CSS). Gaining a greater understanding and more knowledge of the workings of creating websites.

Web Design Instructor

June 2001 – July 2002

Oregon State University

Developed and taught a summer curriculum for a middle school talented and gifted program in web design and basic front end development.



Oregon State University

BFA, Applied Visual Arts (Graphic Design)

1998 – 2003


2013 GDUSA In-House Design Awards

Web Design Category

Poster/Display Category

Environmental Design Category

2013 RCC - Graphic Design Program

Guest speaker and portfolio reviewer for graduating graphic design class.